GIFTS AI COOKIE AND TRACKING POLICY

Effective Date: 08/21/2025

Last Updated: 09/01/2025

1. Introduction

GIFTS AI, Inc. (“GIFTS AI,” “we,” “our,” or “us”) uses cookies, web beacons, pixel tags, and other tracking technologies on our website and mobile application (“Service”) to improve user experience, analyze performance, personalize content, facilitate transactions, and comply with legal obligations. This Cookie & Tracking Policy should be read together with our Privacy Policy.

2. What Are Cookies?

Cookies are small text files stored on your device when you access our Service. They allow us to recognize your browser, remember preferences, and provide features such as login sessions and shopping carts.

3. Categories of Cookies We Use and Purposes

Strictly Necessary Cookies – Required for login, account authentication, checkout, and Service security.
Performance & Analytics Cookies – Help us understand site usage, measure traffic, and improve functionality.

Personalization Cookies – Store user preferences and improve gift recommendations and browsing experience.
Advertising & Cross-Context Behavioral Cookies – Deliver relevant ads based on browsing behavior and measure ad campaign performance.
Security Cookies – Authenticate users, prevent fraud, and maintain Service integrity.
Third-Party Cookies – Set by service providers such as payment processors, analytics tools, and logistics partners.

4. AI Personalization and Cookies

GIFTS AI uses cookies and similar technologies to power AI-driven personalization, including product recommendations and tailored shopping experiences. These cookies are used only to enhance user experience and are not used to make legally significant decisions relating to credit, employment, housing, or insurance.

5. California CCPA/CPRA – Sale/Share of Cookie Data

We do not use cookies to collect or infer sensitive personal information (such as precise geolocation or financial account details) for advertising purposes. Under the California Consumer Privacy Act (CCPA/CPRA), the use of advertising and analytics cookies may be considered a “sale” or “sharing” of personal information for cross-context behavioral advertising.

6. Cookie Duration

Session Cookies – expire once you close your browser.
Persistent Cookies – remain on your device until they expire or are deleted.
Analytics cookies – up to 24 months.
Advertising cookies – up to 12 months.

Personalization cookies – up to 6 months.
Security/necessary cookies – as long as required for functionality or compliance.

7. Control of Cookies

Most browsers accept cookies by default, but you can block, delete, or adjust cookie preferences through your browser settings. Certain Service features may not function if cookies are disabled. You may also manage preferences anytime via our Cookie Settings link in the footer.

You can opt out of interest-based advertising via:

Network Advertising Initiative (NAI) Opt-Out
Digital Advertising Alliance (DAA) Opt-Out

9. Do Not Track & Opt-Out

Our Service honors browser-based Do Not Track (DNT) and Global Privacy Control (GPC) signals as required under CalOPPA and CPRA.

10. International Users

For users in the EEA, Switzerland, or UK, we request consent before setting non-essential cookies. You can withdraw consent anytime via the Cookie Settings link.

11. Updates to This Policy

We may update this Policy occasionally. Changes will be reflected in the “Last Updated” date and may be communicated via notices or email.

12. Contact Us

For questions, contact us at:
GIFTS AI, Inc.
34159 Fremont Blvd, Unit #2004, Fremont, CA 94555
Email: info@giftsai.com
Phone: 424-341-1026